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Course Description

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to:- Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions.- Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions.- Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes.- Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation.- Identify the relationship between customer experience and content marketing and brand storytelling.- Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix.- Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each.
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Enroll Now - Select a section to enroll in

Section Title
Customer Understanding and Digital Marketing Channels
Language of Delivery
English
Section Schedule
Date and Time TBA
Course Fee(s)
Course Fee non-credit $49.00
Drop Request Deadline
TBD
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